Press

Amy Gershkoff, co-founder of Changing Targets Media™, spoke at the New Tools Campaign, a forum presented by the New Politics Institute and the New Democratic Network.  The forum, which took place on February 17, 2009, will feature new tools now available for Democratic campaigns.  Gershkoff spoke about "how Precision Buy™ can make media buys more efficient, from targeting the right cable systems to buying the right television programs," said NDN President Simon Rosenberg.

View Gershkoff's presentation here.

January 2009 – Changing Targets Media™ launches new website. Hal Malchow and Amy Gershkoff have teamed up to form the new company, which will offer media targeting analyses to progressive campaigns and media consultants. Their approach: take the same microtargeting strategies that have revolutionized voter contact and apply them to television advertising. Their patent-pending Precision Buy™ system enables a media consultant to evaluate the audience for any ad by the political characteristics of the audience. The Changing Targets Media™ website is the source for detailed information about all of CTM’s products.