Press

A column by Amy Gershkoff and Celinda Lake, "How to reach the decision-makers - women," was published in the San Francisco Chronicle on Sunday, December 6, 2009.  Click here to read the article.

November 19's Huffington Post features an article co-written by Changing Targets Media™'s Managing Partner Amy Gershkoff and Democratic pollster Celinda Lake about the challenges facing political campaigns who are trying to reach working women.

Read the full article "Communicating with 'A Woman's Nation'".

On October 15, 2009, Amy Gershkoff appeared on C-SPAN's Distance Learning series.  She was joined via web-camera by students from the University of Denver, George Mason University, and University of the District of Columbia. Amy discussed the evolution of political advertising and responded to students' questions.

Click here to watch the video!

Changing Targets Media^TM will be at the AAPC Washington, DC Regional Conference on October 19, 2009. Stop by our booth or chat with us during the morning break sponsored by Changing Targets Media^TM to learn more about our latest innovations for microtargeting media buys and hear about our recent successful campaigns. Amy Gershkoff will also be speaking about our work in 2008 for Defend Oregon during the "Consultant Case Studies" seminar.

The conference is on Monday, October 19, 2009, at the Marriott Wardman Park Hotel in Washington, DC.

For more information and a complete schedule of AAPC Conference events, visit the official website.  Registration for the conference is required.

Amy Gershkoff appeared as a guest on News Channel 8's Washington Business Tonight on Friday, September 11.  Click here to watch the video.

Dan Boscov-Ellen at NDN highlighted Changing Targets Media's^TM innovations in media targeting on the NDN blog. Click here to view the blog post.

On August 24, The Washington Post featured Changing Targets Media^TM as one of the nation's most exciting emerging companies.

Click here to read the full article ("A Political Junkie's Foray Into the Ad Wars").

The feature story on Changing Targets Media^TM by Tom Heath, Business section columnist, underscored the groundbreaking nature of our media targeting work and talked about the impact we're having on advertising campaigns across the country.

"Let's say you are running for Congress and you are looking for "persuadable voters" who might be open to your pitch.  Instead of paying a lot of money to buy advertising time on "Face the Nation" or "Meet the Press" in hopes of reaching those voters, [Changing Targets Media^TM] finds the less expensive shows these viewers are watching and reaches them there."

Heath discussed how Changing Targets Media^TM helps campaigns find the television programs that reach their target audience most efficiently, saving clients money and helping campaigns be more effective.

"[The] secret sauce is a patent-pending software...called Precision Buy, which finds broadcast and cable programs that reach the highest number of persuadable voters at a cost much lower than traditional television spending."

On March 29, 2009, Changing Targets Media™ was honored by the Association of Political Consultants and Public Affairs Professionals (AAPC) with the Pollie Award for Best Use of New Technology in a Ballot Measure campaign.  The award was for our groundbreaking media targeting analysis for the 2008 Defend Oregon ballot measure campaigns.  We share the recognition with The New Media Firm, who developed and implemented a media strategy for Defend Oregon using our analysis, and with MSHC Partners, who constructed the microtargeting scores used in the media targeting analysis.

Defend Oregon was an impressive coalition of community groups fighting for a progressive outcome on nine tough ballot initiatives in Oregon.  Changing Targets Media™ used MSHC Partners' microtargeting scores to determine which television networks and programs would provide the highest proportion of likely persuadable voters on each of the initiatives in the most cost-effective way.  The New Media Firm worked closely with us to select the optimum media buys based on the persuadability of television audiences on each measure.

We thank our colleagues at the AAPC for recognizing Changing Targets Media's™ important contribution to the field of political technology and communication.

Amy Gershkoff will be giving a seminar at the AAPC Pollie Conference on how micro targeting media buys can help campaigns make their buys more efficient and effective.  Stop by to learn more.  The presentation is Sunday, March 29, 2009, at the Gaylord National Resort and Convention Center in National Harbor, Maryland.

For more information and a complete schedule of AAPC Pollie Conference events, visit the official website.  Registration for the conference is required.