Cable Systems

Most states contain multiple media markets, and each media market contains several cable systems. These cable systems cover specific geographical areas.

Most advertisers buy cable advertising across all systems at the national, state or local level.  Our analysis identifies the cable systems that contain the highest concentrations of targets.  Our analysis allows a buyer to eliminate some cable systems entirely in order to buy more advertising on systems where targets can be reached in a more cost-effective way. 

For cable systems targeting, we can use household lists, voter lists and demographic information.  For clients who have targeted voters or customers for direct contact, we can evaluate cable systems by microtargeting scores, as well.

Read our case study about cable systems targeting in congressional districts across the country.